THE PAST, THE CURRENT STATE, AND THE FUTURE OF CLOUD SERVICES

In this article, we would like to discuss the concept of cloud services and their impact on IT trends in the past, in 2024, and beyond. Cloud services are applications and infrastructure resources that exist on the Internet. Third-party providers contract with subscribers to these services, allowing customers to use powerful computing resources without having to purchase or maintain hardware and software.
The term “cloud services” refers to a wide range of on-demand services provided to businesses and customers over the Internet. These services are designed to provide straightforward access to applications and resources without the need for internal infrastructure or hardware. From checking emails to collaborating on documents, most employees use cloud services during the workday.
Cloud computing is steadily gaining popularity. Industry reports show that most businesses, including small and medium-sized businesses, have moved at least some of their work to the cloud. Even large enterprises are using cloud computing to make their operations more efficient and support digital transformation. The COVID-19 pandemic has further accelerated the adoption of cloud technologies as remote work and digital collaboration have become essential. Cloud communication and collaboration tools such as Microsoft Teams and Zoom have seen explosive growth. As a result, cloud service providers have faced increased demand for infrastructure and capacity.

USE OF CLOUD SERVICES
With cloud services, you can hand over the management of your infrastructure and focus on using it. The provider you choose will support a wide range of activities that keep your business running, such as processing and sharing applications and storing and managing your data. Using these services, your authorized users can communicate, collaborate, manage projects, and analyze, process, share, and store data without your IT department having to monitor, support, or back up these activities.
Many cloud services are available on a monthly or annual subscription basis, eliminating the need to pay for on-premises software licenses. This allows organizations to access software, storage, and other services without having to invest in the underlying infrastructure or deal with maintenance and updates.
Because the cloud service provider provides all the necessary infrastructure and software, the business does not need to invest in its resources or dedicate additional IT staff to managing the service. This, in turn, allows businesses to easily scale the solution as user needs change, whether that’s increasing the number of licenses to accommodate a growing workforce or expanding and improving the applications themselves.
This technology is entirely managed by cloud service providers and vendors. They are delivered to customers from the vendor’s servers, so there is no need for a company to host applications on its on-premises servers.
As the availability of cloud services continues to expand, so too do their applications in the enterprise world. Whether a company chooses to expand existing on-premises software deployments or move entirely to the cloud, these services will continue to simplify how organizations deliver mission-critical applications and data to employees. From application delivery to desktop virtualization solutions and a wide range of options in between, cloud services are transforming the way people work and the way they do business.
THE PAST: THE BIRTH OF CLOUD TECHNOLOGY
Cloud computing emerged at the intersection of computing and the internet in the early 2000s. The first cloud solutions became available with the launch of Amazon Web Services (AWS) in 2006. At first, the focus was on providing basic services such as virtual servers and data storage.
This technology has its roots in the 1950s, when large mainframe computers were shared using time-sharing systems. This allowed multiple users to access the same machine at the same time to improve efficiency. In the 1990s, telecommunications companies began offering VPNs, which allowed companies to securely outsource computing needs over the Internet. Salesforce.com pioneered the Software-as-a-Service (SaaS) model in 1999.
SaaS is now considered the most widely used model in the world, as it is used by almost everyone with internet access. Every day we use products of this model without even realizing that they are hosted in the cloud. The SaaS model works very simply: programs and services are developed and maintained by the provider, placed in the cloud, and offered to the end user through a browser or an application on his PC. The client only pays a subscription fee (or uses the service for free); the provider is responsible for updating and technical support of the programs.
Resource virtualization became the basis of cloud services, as it allowed multiple virtual servers to be placed on a single physical device, which increased the efficiency of equipment use.
The development of infrastructure as a service (IaaS): companies could rent computing resources that previously required large hardware costs.
The launch of Amazon Web Services (AWS) in 2006 marked the emergence of the mainstream of on-demand cloud infrastructure services for businesses. Today, the cloud has become an integral part of how enterprises operate, driving the growth of leading providers such as Microsoft Azure, Google Cloud, and Oracle Cloud.
THE CURRENT STATE: DIVERSITY AND POPULARIZATION OF CLOUD TECHNOLOGIES
Cloud computing is now becoming an integral part of both enterprise and consumer applications. It is used in almost every industry, from healthcare and finance to education and manufacturing.
Organizations are increasingly adopting multi-cloud and hybrid cloud strategies to optimize performance, reduce vendor lock-in, and increase the resilience of their cloud infrastructure. Multi-cloud is a cloud computing strategy in which an organization uses services and resources from multiple cloud providers, such as Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform (GCP), and others, rather than relying on a single cloud provider. With a multi-cloud approach, an organization can choose different cloud services from different providers based on specific needs, workloads, and requirements.
In today's world, humanity places a great emphasis on security and privacy. After all, with the increase in data volumes and stricter regulations, special attention is paid to data security and the protection of personal information.
Managed services and containerization: The development of Docker and Kubernetes has allowed companies to deploy and scale applications faster. In response, cloud providers have begun offering managed services that allow companies to focus on application development rather than infrastructure.
Cloud providers offer AI and machine learning-based services, making data analytics accessible to even small and medium-sized businesses. The partnership between artificial intelligence (AI) and cloud services is gaining momentum. As cloud computing continues to shape the digital infrastructure, the emergence of AI is increasing the influence of cloud services by introducing more intelligent approaches to data processing. This integration is driving more intelligent data processing in the cloud.
Investments in the cloud are dramatically increasing AI adoption and spending, facilitating full-scale AI deployment. A Deloitte study shows that 70% of companies access AI capabilities through cloud software, and 65% are building AI applications using cloud services.
There have been several important milestones and advancements that have impacted the current cloud landscape. Moreover, the growth of edge computing, AI integration, and improved security measures have further cemented the cloud’s position as an indispensable ally in today’s technology-driven world. The flexibility and adaptability that it offers have become instrumental in meeting the needs of a rapidly evolving market.

THE FUTURE: WHAT LIES AHEAD?
Cloud computing is expected to evolve with emerging trends and technologies such as quantum computing, automation, and deep integration with the Internet of Things (IoT).
The advancement of quantum computing will allow cloud providers to offer services that can solve complex problems that classical computers cannot. Quantum computing is essentially a trend in cloud computing that uses the study of quantum physics to run complex algorithms on data. This allows you to have an improved data processing capability that can process huge amounts of data in a much shorter time. Although there are challenges, the potential impact of solving complex problems is unmatched. Quantum computing may open new horizons in medicine, security, and financial analysis.
Many believe that the improvement of AI will lead to automated platforms that can predict business needs and optimize resources without human intervention. We already have several articles on our blog about AI and its development, so we highly recommend checking them out.
Distributed clouds using nodes located closer to end users will provide lower latency, and improved quality of service, and security, which will be useful for IoT devices and autonomous systems.
Energy-efficient and eco-friendly solutions: with growing awareness of the impact of technology on the environment, cloud providers can more actively implement technologies to reduce the carbon footprint, using renewable energy sources and optimizing the energy consumption of data centers.
There is no doubt that cloud computing will play an increasingly significant role in business development in the coming years. According to analysts, over the next few years, up to 50% of all IT resources will be moved to the cloud. This will lead to the fact that companies will be able to reduce their dependence on outdated and resource-intensive local systems, increasing the flexibility and speed of infrastructure updates. Cloud technologies allow businesses to more easily adapt to changing market requirements and quickly implement new services, reducing the time and cost of upgrading IT infrastructure. Continuous research and innovation, rapid development of data processing infrastructure, decreasing the cost of cloud services, and increasing their availability contribute to the fact that enterprises of all sizes can build their business models based on cloud technologies. Thanks to this, companies gain access to virtually unlimited computing resources, which opens up new growth opportunities and the implementation of advanced technologies such as artificial intelligence and machine learning and provides a reliable platform for scaling businesses. Ultimately, this contributes to the creation of more efficient, adaptive, and resilient business models.
CONCLUSION
The evolution of cloud technology from simple virtual servers to complex ecosystems is changing the way businesses operate, making technology accessible to everyone. In the future, cloud services are only likely to grow stronger, helping companies adapt to new challenges and discover new opportunities.
In the next decade, we can expect significant improvements in cloud security. These improvements will include better ways to keep information safe, such as stronger codes to protect data, better ways to detect and stop network threats, and the use of artificial intelligence and machine learning to prevent problems before they happen. As cyberattacks become more advanced, cloud security will also be better at monitoring issues in real time and automatically stopping them to keep our important data and applications safe.
Adopting new cloud technologies is not just a way to keep up with the times; it is a way to thrive. Companies that embrace these innovations gain a competitive advantage by promoting agility and stimulating innovation.
In the future, cost optimization will be the driving force. Cloud advancements will enable companies to do more with less, maximizing efficiency and freeing up resources for strategic initiatives.
Cloud adoption is expected to continue its remarkable growth over the next decade. Forecasts show that by 2030, a significant majority of businesses, including small and medium enterprises (SMEs), will have fully migrated to cloud computing for their operations. Adoption rates are expected to reach unprecedented levels, with the cloud becoming the default choice for IT infrastructure.
Cloud service providers will further expand their global presence. This includes setting up data centers in regions with growing demand, allowing organizations around the world to benefit from access to low-latency cloud resources. As cloud services become more accessible, global companies will leverage these resources to streamline operations, expand their customer base, and remain competitive in an interconnected world.
